Vijay TV previously and still known as Star Vijay. Vijay TV was Launched in 1994. It is best known for serving its viewers with a mix of content, not limited to mega serials/daily soaps like other tv channels. The main reason for the success of Vijay TV is its share of reality shows. Reality shows were first introduced to audiences by Vijay TV. Some of its popular reality shows that brought a huge chunk of revenue to the channel include Airtel Super Singer, Jodi No. 1, Kalakkapovadhu Yaaru, and Anu Alavum Bayamillai.